Book Summaries

Quick Book Summary: Ramping Your Brand is a guide for consumer brands looking to ride the skate ramp of exponential growth. The book focuses on how to scale your CPG Brand by leveraging data-driven strategies, consumer psychology, and market positioning. Above all else, new CPG Brands should take a very close look at their pricing, […]

Quick Book Review: Profit Flips traditional accounting on its head. Instead of paying expenses first and allocating any remaining dollars to profit, business owners should allocate a percentage of their revenues to profit before a single dollar of expenses has been paid. Profit based on what you can afford today, not where you want to